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48 pages 1 hour read

Michael D. Watkins

The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Updated and Expanded

Nonfiction | Book | Adult | Published in 2013

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Part 2Chapter Summaries & Analyses

Part 2, Chapter 3 Summary: “Match Strategy to Situation”

Watkins introduces the concept of aligning leadership strategies with distinct business situations, introducing the STARS model. This chapter guides new leaders in their transitional phases, offering a framework for understanding and adapting to diverse organizational scenarios. Watkins refers to the case of Karl Lewin, who had previously led a successful turnaround in Europe but faced a different situation in North America.

STARS stands for Start-up, Turnaround, Accelerated Growth, Realignment, and Sustaining Success, representing the five common scenarios that leaders may encounter when taking on new roles within organizations. Watkins presents a diagram, referred to as “table 3-1” (57), to visually represent the STARS model and its components.

Watkins emphasizes that understanding the specific situation you are facing is crucial for effective leadership. He highlights two fundamental questions that leaders should address: What kind of change is required in this situation, and what kind of change leader am I? These questions guide leaders in adjusting their strategies and leadership styles to the unique challenges, opportunities, and resources of their roles.

The STARS model helps leaders categorize their situations and align their efforts accordingly. Start-ups involve building new ventures, while turnarounds require swift action to rescue failing units. Accelerated growth necessitates scaling up an already successful organization; Watkins asserts that leaders in such situations must build the necessary structures, processes, and systems to support and sustain this growth. Realignments involve revitalizing units that are gradually deteriorating, and the challenge for leaders is to reinvigorate these units, products, or processes by creating a sense of urgency.

Lastly, sustaining success situations require leaders to preserve and elevate the performance of already successful organizations. Watkins emphasizes that success is not a license for complacency but a mandate to understand what contributes to the organization's success and position it to face forthcoming challenges.

The chapter underlines that success in each of these situations depends on the leader's ability to transform organizational psychology by either taking “heroic or stewardship” (63) roles. Heroic leadership is suitable for crises, while stewardship is more diplomatic and consensus-focused–ideal for scenarios requiring cultural and political finesse.

Watkins also discusses the challenges of evaluating and rewarding success in these different situations, noting that realignment and sustaining success are often harder to measure and reward. Moreover, Watkins underscores that it's not just top executives who can apply this model—it's relevant at various organizational levels. The STARS approach enhances leaders' self-awareness, allowing them to adapt their leadership style to the situation and build teams accordingly.

Part 2, Chapter 4 Summary: “Negotiate Success”

Watkins stresses the importance of new leaders taking on the responsibility for nurturing a strong relationship with their boss. He suggests that new leaders should “take 100 percent responsibility for making the relationship work” (72). He refers to the case of Michael Chen, who was promoted to chief information officer at an oil company, to illustrate the benefits of building a productive working relationship with boss.

Watkins recommends that new leaders adapt to their boss's working style instead of expecting “the boss to change” (72). He goes on to outline a set of do's and don'ts for building a productive relationship with a new boss. For example, he advises, “don’t approach your boss only with problems” (71) and highlights the significance of presenting solutions or action plans alongside issues.

Moreover, Watkins suggests a comprehensive strategy for establishing a successful working relationship with a new boss, involving a series of five essential conversations. First, there's the “situational diagnosis conversation” (73), which focuses on understanding the organization's current status and the challenges it confronts. Next is the “expectations conversations” (74), in which the new leader discusses and negotiate short and medium-term expectations, success benchmarks, and how their performance will be assessed. The “resource negotiation conversation” revolves around securing vital resources for the new leader’s role (74), whether it's funding, personnel, or support for necessary changes. The “style conversation” addresses how a new leader and their boss can effectively communicate and collaborate (74), covering preferences, consultation boundaries, and decision-making styles.

Last is the “personal development conversation” (74). Watkins stresses the importance of engaging in a discussion with the new boss about a new leader’s performance, including what they’re doing well and where improvements are needed. This conversation, according to him, is critical during key career transitions, and the willingness to seek feedback and act on it conveys a powerful message.

Furthermore, Watkins emphasizes that personal development is not limited to hard skills. Instead, soft skills such as cultural and political diagnosis, negotiation, coalition building, and conflict management become increasingly important as leaders advance in their career. He highlights the value of developmental assignments, such as working in new parts of the organization or different functions, in honing these managerial skills.

Watkins then discusses the challenges of working with multiple bosses, advising that leaders need to carefully balance perceived wins and losses among them. If one boss holds more power, it may be necessary to align with their priorities initially, but leaders should work to restore the balance over time.

Finally, Watkins introduces the concept of a 90-day plan, which is a written document specifying priorities, goals, and milestones for a leader’s first three months in a new role. He suggests sharing this plan with the new boss, which will serve as a “contract” and outline how the leader will spend their time and what they will or will not do. The plan is broken down into three 30-day blocks, and each block concludes with a review meeting with the leader’s boss to evaluate progress and set goals for the next phase of the transition.

Part 2, Chapter 5 Summary: “Secure Early Wins”

In this chapter, the focus shifts to securing early wins when transitioning into a new leadership role. Watkins presents Elena Lee's promotion to head of customer service at a major retailer as an example.

Watkins highlights the need for leaders to strategically plan their transitions by implementing changes in waves. This approach involves focusing on immediate priorities during the first wave such as securing early wins, which are designed to build personal credibility, establish essential relationships, and address low-hanging fruit for performance improvements. Securing early wins is essential in creating momentum, gaining credibility, and laying the foundation for deeper changes. These early victories should align with longer-term business objectives.

Watkins advises leaders to focus on a few high-impact opportunities rather than spreading themselves too thin. He recommends that new leaders understand the current organization's culture and focus on creating positive perceptions about themselves by being accessible, demanding but fair, decisive yet flexible, and results-oriented while demonstrating humane decision-making.

According to Watkins, in the first 30 days, leaders should work on building their personal credibility, signal a willingness to learn, and adjust for the culture of the organization. They must take teachable moments to display their leadership style and values. Afterward, leaders can launch early-win projects that address tangible performance improvements. He further suggests that new leaders identify a few key areas where rapid progress can be made while avoiding over-commitment.

Watkins also underscores the significance of early-win projects in modeling the desired behavior and introducing new cultural norms. The “FOGLAMP (an acronym for focus, oversight, goals, leadership, abilities, means, and process)” project checklist is introduced to guide the planning and execution of these early-win initiatives (102).

Furthermore, Watkins highlights the importance of matching the strategies for behavior change to the specific situation, noting that approaches will differ between turnaround and realignment scenarios. He stresses the value of collective learning in situations where awareness and buy-in are lacking. Moreover, he warns new leaders about the need to proactively identify potential problems to “avoid predictable surprises” (106). Predictable surprises occur when individuals possess all the essential information needed to identify and avert impending issues, yet they neglect to do so. As Watkins specifically mentions, “this often happens because the new leader simply doesn’t look in the right places or ask the right questions” (107); therefore, he suggests that new leaders should ask critical questions about the external environment, customers, internal capabilities, and organizational politics.

Part 2, Chapter 6 Summary: “Achieve Alignment”

Watkins presents the case of Hannah Jaffey, a human resource consultant who was hired to help a company facing severe internal conflicts and operational challenges. The company had reorganized into business units, leading to customer confusion and internal strife. Hannah believed that the root cause of the problems lay in the organizational structure and incentives, not just in the people.

She tried to convince the CEO to implement a hybrid structure that combined elements of marketing and sales, focusing on customer segments with operations and R&D by product line. After some resistance, the CEO agreed to this structural change, and it led to significant improvements in customer satisfaction and financial performance.

Watkins asserts that as a new leader progresses within an organization, their role evolves into that of an “organizational architect” (110), where they design and align essential elements: strategic direction, structure, core processes, and skill bases for optimal performance.

He warns the new leaders against common transition traps like “making changes for change’s sake” or restructuring without addressing deeper issues or understanding organizational structure and processes (111). For example, he discusses how revamping an organization's structure when the actual problems exist in processes, skills, and culture is equal to “rearranging the deck chairs on the Titanic” (111), a futile and irrelevant effort when the ship is sinking.

Furthermore, Watkins suggests that when contemplating changes in the organization's mission or strategy, new leaders must be considerate of the specific situation. Significant shifts in direction should typically be approached cautiously, with more minor adjustments made initially. For instance, a new leader might propose slight changes in revenue targets or suggest investing in necessary technology ahead of schedule.

Moving on, Watkins stresses the importance of evaluating the organization's structure. The structure encompasses how people and resources are organized to support the mission and strategy. It comprises elements like how teams are grouped, who holds decision-making authority, and the performance measurement and incentive systems in place. Watkins asserts that structural changes should only occur when absolutely needed, as it can affect the balance of power and may not be suitable for all situations. Watkins believes that continuous learning and adaptation while exploring the organization's capabilities and its adaptability to change will help new leaders to understand the possibilities for strategic shifts over time.

Lastly, Watkins emphasizes the significance of having the right skill base within the team, as he believes that making the most of underutilized resources can significantly enhance an organization's performance. He specifically suggests that leaders “identify underutilized resources, search for individuals or groups in your unit who have performed much better than average” (127).

Part 2 Analysis

In Part 2, Watkins continues to provide practical guidance for new leaders to help them overcome The Challenges of Transitioning into a New Leadership Role. The STARS model, for example, serves as a memorable conceptual framework due to the acronym and simple presentation. It categorizes leadership transitions into five distinct situations which provide readers with a mental framework for assessing their own situations so that they can approach their leadership transitions more effectively. The visual aid enhances the reader's understanding by offering a clear, structured overview of the concepts presented.

In addition to tested conceptual frameworks and anecdotal evidence, Watkins supports his claims with research findings. For instance, he mentions the Harvard Business Review Transition Survey to demonstrate that realignment is commonly perceived as the most challenging situation. These references to research studies lend credibility to his insights, showing that they are based on data and empirical evidence.

Watkins provides several practical roadmaps for his readers in this section, demonstrating that these strategies can be effectively employed in real-world scenarios. In Chapter 5, for example, Watkins highlights the concept of “waves of change” (92), emphasizing that leaders in transition should plan their changes in distinct phases. He provides a structured approach to identifying the most promising opportunities and projects that align with both short-term performance improvement and long-term business objectives. These roadmaps emphasize the practicality of the book’s advice for the reader’s own leadership challenges.

Watkins's writing style is pragmatic and instructional, guiding readers through the negotiation process. He frequently uses imperative language, instructing readers on what they should do. For instance, he advises new leaders to “clarify expectations early and often” (72) and “negotiate for resources” (75). This reinforces his authorial presence in the text which is one of experience and authority. His narrative voice reflects the leadership qualities that he discusses. He also addresses the reader directly at various points, using phrases like “you need to have the right strategic direction” (113) or “you should begin learning something about how to assess and design organizations” (112). This direct address complements the imperative language encourages the reader to engage directly with the advice.

The imperative language is often matched with a sense of urgency, particularly with regards to Avoiding Common Transition Traps. Watkins highlights the importance of collective learning processes over imposing change plans, using the metaphor of “guerrilla warfare” to suggest a gradual approach rather than immediate big changes (104). This military metaphor is histrionic to emphasize the stakes of falling into transition traps. Watkins uses this sense of urgency to guide leaders toward incremental and sustainable change.

Watkins uses several more analogies in this section to illustrate the role and journey of the new leader. In Chapter 6, he explores the critical aspect of achieving organizational alignment. He likens this to preparing for “a long sailing trip” (115). This analogy helps readers to grasp the importance of aligning the various elements of an organization and emphasizes the methodical and deliberate aspects of Watkins approach in contrast to quick fixes. He also introduces the analogy of leaders as “organizational architects” (112), responsible for shaping and aligning the various elements of an organization. This idea underscores Watkins's assertion that leadership is not only about guiding people but also about designing and maintaining a well-aligned organizational system.

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