No Logo

One of the key themes of Part 1 of No Logo is the presence of corporations in educational institutions. Why, according to Klein, do companies care so much about this market? Why have some schools willingly accepted corporate money?

Corporate censorship is a crucial topic in Part 2, “No Choice.” Can you think of a recent example of corporate censorship that illustrates Klein’s analysis? What similarities and/or differences does your case exhibit with some of those mentioned in No Logo?

According to Klein, free trade zones (FTZs) and export processing zones (EPZs) were originally designed to aid developing nations. How so? What, for Klein, have been the actual consequences of this economic mechanism for working people in the global South?

What are some significant forms of “culture jamming” that have developed since the publication of No Logo? How do these techniques continue the work of some of the practices outlined by Klein in Chapter 12?

What, according to Klein, are the most important limits of brand-based politics outlined in Chapter 18? What other forms of activism does she present as necessary to effectively counter corporate power? Do you agree or disagree with her view?

How does the growth of an online retailer like Amazon or an application like Uber confirm or complicate Klein’s portrait of corporations in No Logo? Has there been yet another major shift in branding since the book was published? Why or why not?

Generational dynamics play an important role in No Logo. How might common conceptions of present younger cohorts, such as Millennials and Generation Z, interact with some of Klein’s arguments about the economy and employment? Has anything changed in how we view the role of “young people” in society as agents of progress?

Klein focuses a lot on the organizational potential of the early internet in Part 4 of No Logo. How does accounting for more recent advances like social media and smartphones affect her analysis? Do you think her conception of the internet is outdated or prescient? Why or why not?