35 pages • 1 hour read
Kevin AshtonA modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
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Ashton is an entrepreneur who was a pioneer in using radio-frequency identification (RFID) in business and who coined the phrase “the Internet of Things.” He has founded or led three start-ups, the most recent being Zensi, a technology company involved in energy sensing and monitoring that the electronics company Belkin purchased in 2010. He also co-founded the Auto-ID Center at the Massachusetts Institute of Technology (now called Auto-ID Labs). His book How to Fly a Horse garnered an award for the “Best Business Book” by 1-800-CEO-READ. In addition to this book, he has written for the New York Times and the Atlantic, among other publications.
Ashton relates his own story in the Preface. He writes that he struggled with creating things, beginning with his university career. His early jobs did not go smoothly, and he admits he “was always in danger of being fired” (xvi). He bought into the myth that said creating was a dramatic event involving a mystical flash of insight, but at some point started to question it since it rang untrue. Then he solved a problem at a job with Proctor & Gamble. It was a simple thing that was nonetheless hard to solve: how to keep an accurate inventory of a certain lipstick in stores. Sales associates weren’t keeping track of it because they were too busy. Ashton devised a scheme in which a microchip, inserted into the lipstick package, communicated via the Internet to keep up-to-date stock figures. From this and later work, he realized that the popular myth about creativity was all wrong. Creating something involved a lot of time and hard work, along with frequent failure. In short, it was the opposite of magic.
The story of the Wright brothers illustrates the book’s main theme of creation coming from hard work. It appears in the second chapter, entitled “Thinking Is Like Walking,” where Ashton uses it to show that the thought process in creating something follows a pattern that is the same for everyone. The Wright brothers were the first to successfully design and fly an airplane, but by no means were they the first to dream of human flight. Thus, Ashton examines why they succeeded when others failed. He begins with the tale of a precursor named Otto Lilienthal, who devised a glider that mastered flying but not balance. The lack of the latter caused him to crash during a test flight, killing him.
The Wright brothers, on the other hand, ran a bicycle shop, and they knew that flying, like cycling, involved the problem of staying balanced. Their solution was to emulate birds, who encountered the same problem in flight. They tried using metal rods and gears to maintain balance, but that was too heavy. Wilbur discovered an alternative when observing movements of a long, thin box. When he twisted it, one end rose while the other fell; this, he thought, might be the solution, so he devised prototypes to test in the form of kites, and it worked. Ashton’s point here is that the “Wright brothers’ great inventive leap was not a great mental leap. Despite its extraordinary outcome, their story is a litany of little steps” (54). Their experience relied on what all creators do: observe, meet a problem, fix it, and repeat.
Folkman was a surgeon who discovered a treatment for tumors that involved starving them of their blood supply. Medical researchers ignored and ridiculed him for years because they did not believe that blood had anything to do with the problem. Folkman persevered, however, and he later proved his assumption to be true. Ashton uses his story in the chapter entitled “Expect Adversity” to show that new ideas often find resistance at first. One must have faith in one’s work, in addition to the requisite evidence, and be able to meet failure head on. Ashton also uses this case, however, to point out why rejection is normal—and is even a good thing. Furthering the human species, he argues, requires both new and rejection of the new. Creation must solve problems and make progress, but if we accepted everything new right away, it would prove dangerous. Many new ideas are flawed, and skepticism provides the necessary safeguards to protect people.
Franklin’s story is instructive in terms of Ashton’s themes of opportunity and assigning credit. The author relates how science largely excluded women until the 20th century. Franklin’s groundbreaking research on genetics went largely unheralded in her lifetime, and according to Ashton, male researchers stole her research and built upon it to discover the structure of DNA, winning the Nobel Prize along the way. He traces the origins of her research back to the early 17th century to show that assigning credit to an individual for a specific idea is problematic since without the work of others it would not be possible. Ashton, however, argues forcefully for inclusion in all aspects of creating. Limiting opportunities based on gender, ethnicity, religion, or anything else reduces the number of people creating, which limits the total creative output of humans. Ashton illustrates this needed approach with the example of how Franklin’s work aided in the early detection of mutated genes that can lead to cancer, helping to save lives.